Our Story

Brothers, Lee and Noah couldn't be more opposite except for one thing, their love and faith in Jesus Christ, but that changed the day they both picked up a bow. They now had another common interest that has now turned into a new venture together.

DRT evolved from a small light company started by Noah Grounds when he was in need of a hunting light for hog hunting, to now a lifestyle and apparel brand with a whole new meaning to Dead. Right. There.

As hunters, we all want to make ethical kills of the animals we hunt. We also want to be able to track and locate them...hence the name Dead. Right. There. However, the name opens the conversation for the true purpose in life in sharing the gospel of Jesus Christ.

We believe that being a Christian is more than just a religion, its about a relationship. We often refer to ourselves as a "sinner saved by grace" which is true, however once you have accepted Jesus Christ and you have been justified, and you are born again, you have to shift your mindset that you are now a co-heir to Christ and that the "old man is dead".

Your purpose is to go make disciples, share the gospel, and love like Jesus.

Our hope is to represent the hunting community with a mindset to be ethical hunters, while also never passing up an opportunity to share our faith in Jesus Christ.

D.R.T.

Dead. Right. There.